"A mere 3% of fathers read to their children, compared with 89% of mothers." Somehow, even aunts and uncles read to kids twice as frequently [6%] as their own dads. At least that's the lead finding of a pointless online survey on parents' reading habits commissioned by CITV, the children's subsidiary of British broadcaster ITV.
But don't worry, CITV has a solution to this supposed crisis of reading: watch more television. And CITV humbly proposes their new show Bookaboo, about celebrities reading books to a dog or something.
I had been writing and sweating out a whole takedown on this irrelevant PR stunt for a lame-sounding show, but I just deleted it; waste of time. The only things that interest me are the unfailing, bass-ackwards belief of TV network executives that the solution to everything--including the decline in reading caused by TV--is more TV, and the Telegraph's hacktastic reprinting of a press release as news, screwed up, un-proofread sentences and all ["One of the celebrities featuring in Bookaboo is ex-England Goalkeeper David Seaman and of a dad of two."]
Three-quarters of parents too busy to read bedtime stories [telegraph.co.uk via dt reader sara]
Cuz they're watching your damn telly, you ingrates! Press Centre: Dads absent for bedtime stories [itv.com]