So Adweek has a rather lengthy, in-depth article on how consumer products and food companies are totally ignoring men, even though data shows significant increases in the number of men who do things like cook, clean, and shop.

I happen to be quoted a couple of times, once about the Baby Gap Home collection's total testosterone blackout [there's an awesomely lame response from the Baby Gap folks blaming their marketing strategy on mens' failure to reply to their online survey], and once about the McDonald's commercial where dads around the world "make" dinner.

Well, now that I've seen what it means to be in advertisers' sights, I say we should enjoy the silence while it lasts. Target Women is a segment on Infomania, some Daily Show-style media show on some network called Current TV. It takes a laughing-on-the-outside view of how women are portrayed and perceived by the marketing and advertising industries. This episode, "Feeding Your F---ing Family," has given me a newfound appreciation for my Penis of Demographic Invisibility.

A Man in the House [adweek.com]
Target Women on Infomania [current.com via themorningnews digest]