August 5, 2008

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And so it starts. Yo Gabba Gabba! toys have been spotted at Target. Noisy ones, too. Also: Borat-style swimsuits for boys. Or so it would appear.

Yo Gabba Gabba Toys at Target [nontoxicreviews]

7 Comments

I meant to mention this before - lot of grown-up Yo Gabba Gabba goodies at Hot Topic. My 3.5-year-old is digging the party tote bag I bought for us.

We were at Target in Watertown, NY over the weekend with friends, and they had the YGG toys. They were pretty picked-over by the time we were there on Sunday, but we managed to get a singing and talking Brobee for our 3.5 year old daughter and they got the singing and talking Muno for their 18 month old. It was pretty much a dead heat for who was more excited, the kids or the parents.

Holy smokes, YGG key caps? I would never even have thought of that. These licensing experts are awesome!

Amazon has a bunch of the stuff on pre-order. Target.com seems to have less stuff than Amazon.

Plush grill? Holy Claes Oldenburg, Batman!

Merchandising is where its at!

Was at a meeting for a new cartoon show pitch and most of the meeting was spent on what would and wouldn't work for merchandising.

YGG key cozy...hmmm...key cozy...

We also saw at Target today "vintage" Fisher Price toys...If I had only known I would not have had to buy the old dirty FP TV off Ebay and could have bought a new one in repro packaging for less at Tarjay, darn...

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