Feist can't help you now; there are way more than 1,2,3,4 celebrities stuffed into this trailer [sic] for the new season of Sesame Street. Which is nothing new. This 35th anniversary montage is full of celebrity cameos over the years. This extended mix of "Put down the duckie" features everybody who was anybody in 1988, never mind that half of them are now nobodies.
But seriously "30 Rocks"? "Preschool Musical"? Kim Cattrall vamping as Samantha? What's even the point of pretending the Street's educational or even beneficial if the season preview consists entirely of way-out-of-demo cultural references? Is it purely to an appeal to parents, to get them to plop the kid in front of the show? Or are kids actually supposed to benefit from this?
From Elmo's daily insistence on learning about whatever by watching "The Whatever Channel!" to the daily letter sponsors to the show's founding concept, as discussed by Kermit and Ralph the dog, to apply the persuasive, entertaining tools of advertising to child development, Sesame Street's most consistent lesson for kids is How To Watch TV.
Not that there's anything wrong wi--actually, yes, there is, and I find myself opposing a show I should be trusting. We're no hippies; we have a TV and we use it. And like anyone else raised on Sesame Street, I've got a strong, nostalgic connection to the show; and I'm predisposed to let the kid watch it over almost anything else, if & when she watches TV. But kids' TV is designed to sell stuff by creating emotional relationships that draw kids to a particular character's merchandise. And the current Sesame Street is no different. The most prominent muppet in the season preview was Abby Cadabby, the pink fairy answer to Dora and Elmo, which was created as a girl-oriented licensing concept first, then written into the show.