I think we can all agree that, in retrospect, a Jabba the Hutt beanbag chair would have sold far more Pepsi than a life-size mannequin of Jar Jar Binks, even though Jabba wasn't even in Episode One [d'oh, I've been served, and rightly so. -ed.]. Toy designer Jason Geyer tells about just a few of the hundreds of promotional product ideas he and his colleagues came up with as part of a Pepsi Star Wars tie-in campaign.
In our galaxy right now and right close, where there's Darth Vader dog food, it's hard to imagine Lucas Licensing turning down any idea; but Pepsi only wanted Ep. 1-related items that boosted its presence at retail, and so the Death Star Grill is lost to us. Ditto the Han in Carbonite Mini-Fridge.
If the idea of vacuum molding that fridge door in the kitchen is somehow too daunting, there is no reason every rocker in every nursery in the world couldn't have a homemade AT-AT Chair Caddy next to it. Just give it a few weekends. Brilliant.