While we've loved--and hated and grown to like--the Maxi-Cosi car seats we bought from Europe, I'll be the first to admit, I've dropped the ball on covering the arrival of the multinational conglomerate Dorel's US launch of its highly regarded European brand Maxi-Cosi, which officially kicked off at the end of June.
So how's it going? As DT reader Mike, whose son just turned one and is in need of The Next Car Seat, reports, it's still a bit early to tell:
Online retailers appear to have [M-C Prioris, the mid-size model] (or list them as backordered until later this summer), and I've seen reviews cropping up in the standard places, so folks must be buying them somewhere."Cosco Maxi-Cosi"? Isn't that like saying "Buick Cadillac"? I'd love to see the brand map at Dorel Juvenile Group. But I guess if an unfamiliar brand name shows up at Target, people will automatically assume it's an in-store version of a real product out in the world somewhere, and who wants to buy a counterfeit car seat?
From the official site above, it looks like there are five colorways available for the Priori: Indian Spice, Penguin, Night Owl, Gipsy, and Navy Reflection.
Happened to make a run to the local Target last night (it's in Madison Heights, Michigan -- a suburb of Detroit. I live next door in Royal Oak.) and decided to swing by the car seat aisle (last time I had been, almost all the display models were gone, presumably gearing up for some new models). Imagine my surprise at finding a Priori on the shelf! The product was listed as "Cosco Maxi-Cosi Priori Convertible Corniche" or somesuch. "Corniche" is presumably the colorway name. It's not listed on the Maxi-Cosi site, so I'm guessing it's a Target exclusive. I couldn't find the Priori on Target's website, but it does show up on Amazon, with Target listed as the vendor.
From the name[s] you trust, all of them: Buy a Cosco Maxi Cosi Priori Convertible Car Seat - Corniche from Amazon/Target, $200 [amazon]