From the Wall Street Journal: What's in a name?
Sociologists and name researchers say they are seeing unprecedented levels of angst among parents trying to choose names for their children. One Las Vegas couple felt "enormous pressure," pressure to come up with a "strong-sounding boy name" that "would look good on a marquee or a political banner"--and starts with "J".
It was not a pressure I was familiar with.
Any other enormous pressures out there that might drive a dad-to-be to hire a baby naming consultant?
Oh, also, the name had to be original, more original than "Jude, Julian, Jake, Jason, or John Jr."
The Baby-Name Business [wsj via gawker]