I gotta say, I don't know where to start with this McDonald's commercial.
First off, they got rid of the damn pies in several key European countries, so no French, Dutch, or German dad in his right mind would ever bring home--
But you know what, that misses the larger point. It's not like I'm reading the boardbook edition of Super-Size Me to the kid every night. While it's true that she chooses tofu 10 times out of 10 now, the kid's first meat was a Chicken McNugget.
And though the commercial is meant to be a Small World, feel-good celebration, deep down, the message is clear: dads don't cook. Clear and outdated and insulting. And frankly, ungrateful.
So fire off your thoughts to McDonald's management and decide for yourselves what shape a boycot should take. As for me, I'll be cutting out my drive-thru dessert runs completely on at least half of my latenight trips home from the gym. At least I will as soon as cherry pie season ends.
McDonald's "Dad is making dinner" ad [youtube via dt reader dana]
Contact US: McDonald's USA Marketing & Promotions [mcdonalds.com]