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November 9, 2006

Fadiddle Navigates The Hip-Cute Minefield

fadiddle_embroidery_gear.jpg

It's a classic story: new parents with a design sense can't find clothes they'd actually like to put on their kid, so they start designing stuff themselves.

Fadiddle is a line of kid- and baby-clothes that somehow manage to be both cute and hip, a rare and tricky combination. And while there are silkscreens on the horizon, the Portland company started with the more unusual choice of embroidered designs. They range from $22-24, depending, I guess, on how many centimeters of thread are used.

I like the robot, but my favorite has to be the atom, which reminds me of one of the weirdest Boy Scout awards ever, the Atomic Energy Merit Badge.

They also do custom designs ["grupapotamus," anyone?], and to keep it real, cottage industry-style, they only ship on Mondays. [fadiddle.com]

Fadiddle.com]

posted November 9, 2006 6:12 PM | add to del.icio.us | digg this

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Please stop posting links like this. I only have so much money.

[merit badge patches are like 50cents, in a pinch, just get one of those. -ed.]

posted by: Matthew Miller at November 10, 2006 7:55 AM
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