The way I feel about advertisers is the way I used to feel about kids: Sure, I wouldn't mind having some myself, as long as they were good-looking, smart, well-behaved, and could fit in the back seat of a Porsche 911.
Now, of course, I have a kid. And this week, I got the ads. At this rate, I'll be ready for the Porsche by about 2026, the year the kid graduates from college.
If your company is as innovative and dad-savvy, maybe you should look into it.