Sometimes parents go to extremes to conform to externally imposed societal norms, ordering elaborate and expensive medical procedures be carried out on their children, just because they think their heads have an abnormal shape or appearance that'll keep them from scoring babes later on in life. But enough about circumcision [ba-dum-bum], let's talk about positional plagiocephaly.
For the plain old flathead thing, babies' malleable, quick-growing skulls mean these aberrations are often considered temporary; some doctors--and the AAP--recommend trying exercises, repositioning, and "tummy time" to fix the spot naturally. For cases where that doesn't work, or for anxious flathead-fearing parents who don't want to take any chances, there are $3,000 helmets called Dynamic Orthotic Cranioplasty Bands--basically, braces for the kid's head--to do the trick.
From the Plagiocephaly.org parents' resource site, it seems like 4-5 months is a decision point for DOC Bands. Before then, repositioning and other treatments still have plenty of time to work.
As one Houston parent put it in the article below, her desire to have a roundheaded son overcame her fear that "people might think he was retarded." [charming. when you see a kid in a DOC Band at the mall, relax and try not to stare. But when you see some dope throw around the word "retarded" like that, well, feel free.]
Frankly, the only way a kid could look goofy in one of these badass helmets is if his parents decorate it badly. As the sleek monochrome Ducati helmet above shows, less is usually more. I'd try either a Vader-esque high gloss black, or a T2-lookin' chrome [like on this calendar, minus the antennas, of course]. Barring that, an all-over scene from South Park--which is what the one above reminds me of--is the next best. Geek parents will make their kid look like a little Borg, for which she will seek her revenge later on in life, rest assured. Your kid's head's fate is in your hands.
Shaping a child's future [Houston Chronicle, via DT reader John]
DOC Band is a trademark of Cranial Technologies, Inc.; See the monthly photo album or the calendar for decorating examples [cranialtech.com]
Also: plagiocephaly.org, and one mom's blog, My Banded Baby
[Meanwhile, in Japan, having a square melon is considered an honor.]